Qualitative Research and Strategy
Pushing boundaries and evolving creative methodologies in pursuit of insights that inform a meaningful brand strategy.
Why Leg Up?
Let the science and art of intelligent research and strategic insight enable you to define your opportunities and initiate an evolutionary action plan.
Our approach is both grounded and imaginative.
Employing a mix of methodologies that include the best of digital, cultural and face-to-face research to ensure success.
Passionate about exploring culture and human behavior, we take the societal pulse at given moments to generate insights grounded in context. We listen and collaborate. We challenge assumptions to go beyond the obvious. Curiosity and creativity are analytic tools that help us provide an actionable roadmap for your brand.
Our team is led by Trish Van Veen, whose more than fifteen years of experience has imbued her with a deep understanding of brand, client and business realities. Let us give you a Leg Up in the market with new perspectives and a resonant, actionable strategy.
Brand Strategy, Research, and Actionable Insights
Whatever it is, the way you tell your story can make all the difference.
Qualitative Research – research design, management, moderation, analysis, and reporting – across the entire range of qualitative methodologies (ethnographies, focus groups, individual interviews, digital panel, etc.)
Quantitative Analysis – analysis of compiled quantitative data and report development
Brand Strategy – brand positioning and creative strategy
Cultural Analysis and Trending – analysis of trends and themes within a specific category, market and/or target group.
Project Management and Support Services
In addition to our consultancy, we offer enhanced support services when you need them. From screener writing to full project management services, we’ve got you covered.
Our Support Services Include:
Full Project Set-Up and Support: proposal writing, screener development, discussion guide creation, client liaison, etc.
Recruit Management: recruit and facility costing, partner and recruit management, participant re-screening, quality control, etc.
Specialty Recruiting: expert recruits across markets and categories including identifying analogous categories that will help to deepen insights.
Online Panel Management: participant management, moderation, analysis and reports.
Transcription Services
We offer quality research-centric transcriptions, recorded by real human beings at economical prices.
Researchers and analysts at heart, we appreciate the value of great transcripts. Recently in searching for a transcript service provider, we found a dearth in both quality and fair pricing being offered across the category. While we appreciate AI within the research industry, its inability to capture the nuance of group discussions creates a big barrier to use. And while the bigger firms quote reasonable pricing structures in the beginning, once “analysing” the files those quotes quickly become unmanageable. To this end, we decided to launch our own transcription service in 2018 to address this need and provide quality service to our valued clients at a reasonable price.
As this is not an automated service, estimation of delivery will be provided at the time of submission, but most files have a 24 to 48 hour turnaround time. We provide 1 client review following our submission of the final transcript, and if needed a re-edit will be conducted.
Trish is an accomplished Global brand strategist and qualitative researcher with 18+ years of experience.
Trish combines her passion for brands, culture and people with a keen sense for commercial awareness.
Over her Global career Trish has worked with and lead studies for some of the world’s biggest brands including but not limited to: Google, WhatsApp, Estee Lauder, Hilton, HBO and Apple.
Arturo is a research strategist with an eye for the details. Beginning his career as a film-maker and photographer Arturo brings a passion for understanding human behavior and creating immersive stories that can live beyond the debrief.
Among other things, Arturo is accomplished in managing online panels, Spanish language moderation, and research film creation.
Experience
We have led studies across a variety of countries, categories, target audiences and topics. Including, but not limited to:
Optimizing a new educational game app for kids
Understanding the changing face of women’s health in the digital world
Developing a new positioning based in current consumer truths for a struggling cereal brand
Exploring and optimizing new whisky product and occasion innovation propositions
Bringing to life the various profiles, joys and pain points related to moms and travel
Creating a more holistic digital health experience for young people via the development of specific app services and interactions
Identifying the benefits, weaknesses and white space opportunities of in-home virtual assistants